Often, it’s hard to design high quality experiments in business settings. Say you operate a regional chain of smoothie restaurants in 8 metro areas, with multiple locations in each metro area. You’re interested in understanding the price elasticity of demand…

Firms invest in new strategies, campaigns, and operational changes constantly—but without a clear view of what’s working and why, they risk misallocating resources. When you make a decision for your firm, you want to know how it’s going to change…